Strategi Perencanaan Komunikasi Dakwah Masjid Peneleh Surabaya

This study discusses the da’wah communication planning strategy of Peneleh Mosque in Surabaya. The purpose this research is to describe, explain, and know for da'wah Surabaya a review Talcott Parsons' functional structural theory. uses qualitative methods with descriptive approach. Data collection techniques used were observation, interviews, documentation. data that has been collected are then analyzed, compared, combined form systematic, coherent complete result. In research, it found that; (1) Surabaya, takes subject preaching from outside, message design continues walisongo method, media face-to-face, determination audience surrounding community. (2) theory, includes adaptation environmental conditions, achieving goal content ritual social piety, integration between community, mosque as place worship, tahfidz Islamic boarding school. Next, maintaining pattern, always carry out active intensive all existing structures functions area Thus, hoped process can be established effectively efficiently.